Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
I’m having a tiff with Ford Harding, the rainmaker guru to professional service firms.
He wrote a blog post, claiming that, especially in small professional service firms, marketers and business developers cannot succeed at fulfilling all the conflicting roles that are required of them, so they in…
Continue reading "In a Snit: Are We Getting Stuck with the Dirty Work?"In my youth, in the days before we males were rescued and transformed by feminism, it was popular among us boys to say the following about women: “You can’t live with them, and you can’t live without them.” The same can be said about proposals. Whether we work for the (Wo)Man or ourselves, proposals…
Continue reading "The Dirty Little Secret about Proposals"Recently I attended the Boston chapter meeting of the PM Forum….
The topic was using the Internet to market a professional services firm. One of the session’s speakers, Paul Dunay, the Director of Global Field Marketing for BearingPoint who also writes his own blog, made a comment that I found s…
Continue reading "The Myth of Intellectual Capital"