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I’m having a tiff with Ford Harding, the rainmaker guru to professional service firms.
He wrote a blog post, claiming that, especially in small professional service firms, marketers and business developers cannot succeed at fulfilling all the conflicting roles that are required of them, so they in…
Continue reading "In a Snit: Are We Getting Stuck with the Dirty Work?"Here’s Part Two of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher. If you missed it, here’s Part 1.
Lowe: I’ve watched as professional firms are beginning to embrace blogs, podcasting or other social media tec…
Continue reading "Professional Service Firms and Social Networking: Part 2 of 6"