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MarketingProfs Daily Fix Blog
To compete effectively, professional firms need to ensure that marketing and sales are integrated into every function. But there are two big barriers getting in their way: how firms are structured and their existing culture, including the way they define the scope of marketing and sales.
Figuring …
Continue reading "Discover Your Firm’s Marketing Barriers"A RainToday.com recent webinar attendee asked via email: Many mid-sized professional services firm have no business plan and I’ve had to use the marketing plan to “back into” a business plan or general direction for the year. I find this is the case more often than not. Do you see this as well? It’s…
Continue reading "Marketing Plans Before Business Plans"