There are some products that upon first glance by consumers are just “not for me,” such as communication headsets, wheeled luggage, bicycle helmets, and minimalist shoes. And if you’ve ever been responsible for “that product,” you know how hard it is to shake the perception that your…
Continue reading "3 Rules for Rule-Breaking Products"Posts Tagged ‘product development’
Friday, January 7, 2011
Wednesday, January 27, 2010
Big CPG Players: Going On Offense In 2010?
A recent Advertising Age article caught my eye and I think it’s important. The gist: key consumer packaged goods manufacturers are promising to roll out innovative new products in 2010 after a major slow-down in 2009 due to the rocky economy.
The article: “Package-Good Players Plan New-Produc…
Continue reading "Big CPG Players: Going On Offense In 2010?"Thursday, May 8, 2008
Crawling for Customers
I once had a co-worker recount the tale of her junior account position at a 4A’s agency. Her account was for a well known brand of– well–tampons. Evidently, the team brainstorming sessions (comprised largely of men), yielded many unfortunate and hysterical marketing and product…
Continue reading "Crawling for Customers"