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A noteworthy article appeared in the June issue of Shelf Impact, an influential online e-zine. The article, P&G Exec: Design’s strategic value is vital to innovation, features excerpts from a keynote speech given by Claudia Kotchka, Procter & Gamble’s Vice President of Design Innovation & Strategy…
Continue reading "The New Design Culture at P&G"Tags: consumer_packaged_goods, corporate_culture, culture, design, Innovation, Procter_&_Gamble, Shelf_Impact
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