Last week I shared a decision making method that utilized a two-by-two diagram to rank/filter ideas using two key parameters. While the method received positive feedback (thank you for the discussion), you asked what to use when you need to rank/filter ideas that involve more than just two…
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Friday, August 17, 2007
Thursday, June 14, 2007
An ‘Idea Journal’: Better Ideas, Brain RAM Upgrade
The first and best tip I can offer to anyone wanting to be more creative and innovative is to start carrying and Idea Journal… Something to write your ideas on 24-hours a day, 7 days a week.
This could take any form ranging from 3×5 cards tucked into a pocket or purse, to a computer based system…
Continue reading "An ‘Idea Journal’: Better Ideas, Brain RAM Upgrade"Wednesday, June 6, 2007
Creativity Magic, Secrets Revealed
We marketers are problem solvers. Our role is to support companies, clients, and customers by solving their business problems. We’re asked to help drive sales, increase traffic and build awareness.
These challenges, and others, are solved through our ability to combine ideas in new and meaningful …
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