Marketers of all stripes are often tasked with forecasting–sales for next quarter or year, inventory levels to meet demand, or marketing budget to meet corporate goals. However, the process of forecasting is often rife with bias, data quality issues, mathematical error, and/or poor planning…
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Monday, February 9, 2009
Decisioning in Volatile Times–Probability, Intuition or Inaction?
No doubt, we live in volatile times. The complexity, interconnectedness and intricacy of global markets is causing executives around the globe to check decisions once, twice and even delay important decisions because they cannot “peer around the corner.” Some marketing executives are asking…
Continue reading "Decisioning in Volatile Times–Probability, Intuition or Inaction?"