Behavioral targeting has caught the attention of the US congressional leaders, as privacy advocates grow concerned with the tremendous amount of web data collected by internet businesses such as ISPs and search engines. Consumers, lawyers, congressional leaders, and businesses are now opining…
Continue reading "Behavioral Targeting – Where’s the Fine Line?"Posts Tagged ‘privacy issues’
Wednesday, August 13, 2008
Behavioral Targeting – Where’s the Fine Line?
Tags: beacon, behavior targeting, conversations, Facebook, Online Advertising, online tracking, petabyte, privacy issues, Segmentation and Targeting, social networks, web privacy
Posted at: 8:30 am in Customer Behavior, Featured Posts, Marketing Automation, Marketing Strategy, Segmentation and Targeting, Social Media, Website Development and Design | Permalink | Comments (18) | Trackbacks (829)
Wednesday, March 12, 2008
What’s Next for Marketing? Reality Mining
What does your mobile phone usage say about you? Probably a lot more than you think. Mobile phone operators are using advanced analytics to “mine” call detail records hoping to use the information to improve service quality and create more personalized and relevant offers. But that’s old hat…
Continue reading "What’s Next for Marketing? Reality Mining"Tags: advanced analytics, algorithms, data collection, data mining, GPS, location based services, personalization, prediction, privacy issues, reality mining, social network analysis, Social networking
Posted at: 11:11 am in Ethics, Featured Posts, Marketing, Marketing Leadership, Segmentation and Targeting | Permalink | Comments (33) | Trackbacks (829)
