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The recent article in Fast Company by Clive Thompson discussing …. or debunking …. Malcolm Gladwell’s Tipping Point theory went around the Internet last week with celebrity dirt-like speed. Seth Godin, Guy Kawasaki and many others posted on the demise of the influencer. Having just spent a…
Continue reading "Tipping Points and the Psychology of Influence"Tags: Duncan Watts, Fast Company, Guy Kawasaki, influence, Malcolm Gladwell, Note to CMO, Persuasion, Principles of Persuasion, Robert Cialdini, Seth Godin, Tipping Point
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