Tuesday, February 5, 2008

Tipping Points and the Psychology of Influence

The recent article in Fast Company by Clive Thompson discussing …. or debunking …. Malcolm Gladwell’s Tipping Point theory went around the Internet last week with celebrity dirt-like speed. Seth Godin, Guy Kawasaki and many others posted on the demise of the influencer. Having just spent a…

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Tags: Duncan Watts, Fast Company, Guy Kawasaki, influence, Malcolm Gladwell, Note to CMO, Persuasion, Principles of Persuasion, Robert Cialdini, Seth Godin, Tipping Point
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