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MarketingProfs Daily Fix Blog
A guest post by Kalen Smith of MoneyFile.net.
Most businesses understand the importance of consistent branding. Sometimes, a branding method doesn’t work and needs to be abandoned. Most branding strategies will be effective if used long-term. But the way you price your products affects your bra…
Continue reading "Why Consistent Pricing Is Important (Especially During a Recession)"Just how much does the holiday toy biz mean to retailers? According to a recent article in Retailing Today, Wal-Mart has already taken proactive aim at its pricing on some of the hottest toys of the season. In October.
Pushing hot holiday toys early and having a selection at price points of $5, $…
Continue reading "Retailers Duking it Out for the Holiday Toy Biz"At some point in your career, you must have made a dumb marketing mistake. Tell me I can’t be the only one. You know what I mean—something you overlooked or got away from you, and you just didn’t catch it. You may have swept it under the carpet, and no one noticed. Lucky. But who’s going to be…
Continue reading "Even Good Marketers Make Dumb Mistakes"Moore’s Law, which essentially states that the processing speed of an integrated circuit doubles every 18-24 months, will have a significant impact on marketing in the 21st century. However, for this impact to occur, marketers must make use of today’s technology–and prepare for the technology…
Continue reading "The Impact of Moore’s Law on Marketing"Too many. If you have ever needed a plumber you know what I mean. This past week, I needed one. And many calls and voice mails later, one of them finally returned my plea for help. But, of course, after he came to fix my problem, I had to reschedule. Why?
Because I needed a shower valve, about a $…
Continue reading "How Many Plumbers Does It Take to Fix a Leak?"“Research finds price is the most important factor in consumer loyalty” This is the headline from a just-released report by DoubleClick and the e-tailing group, Inc. What I find most interesting is how this will undoubtedly make headlines among various media outlets without any serious thought into…
Continue reading "Is Price *Really* the Most Important Factor in Consumer Loyalty?"As marketers we’ve been raised on the 4 Ps, and in fact some authors have suggested new Ps. Of the traditional 4 Ps most marketers are consumed with “Promotion” and “Product,” and fewer yet focus on “Place.”
However, it seems “Price” gets the short end of the stick time and again. Those days are…
Continue reading "The Forgotten ‘P’ Makes a Comeback"A Jackson Pollock painting is auctioned and sold in November 2006 for $140m. Michael Graves’ teakettle 9093 sells briskly for $145, while its limited edition predecessor sells for $25,000. Al Yeganeh’s seafood soup sells for $30 a quart. What gives and what do all these examples have in common…?
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