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Are you interested in looking up the daily wholesale prices of electricity and using that information to decide when and how long you’ll run the air conditioning or the gas dryer? Ready or not, variable pricing is about to invade your home.
The trend towards variable pricing is becoming more pr…
Continue reading "Variable Pricing Invades the Home"Tags: analytics, data_warehousing, dynamic_pricing, Marketing, Paul_Barsch, price, real time, variable_pricing, WSJ
Posted at: 7:55 am in Featured Posts, Marketing Leadership, Pricing | Permalink | Comments (12) | Trackbacks (821)
“Research finds price is the most important factor in consumer loyalty” This is the headline from a just-released report by DoubleClick and the e-tailing group, Inc. What I find most interesting is how this will undoubtedly make headlines among various media outlets without any serious thought into…
Continue reading "Is Price *Really* the Most Important Factor in Consumer Loyalty?"Tags: Allen_Weiss, consumer_research, customer_loyalty, Marketing, price, Pricing, Segmentation and Targeting
Posted at: 8:21 am in Featured Posts | Permalink | Comments (5) | Trackbacks (821)
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