Ever since Chris Anderson penned “The Long Tail”, it’s commonly accepted that products with low sales volume can, en masse become bigger markets than sales of blockbuster products. However, a recent Economist article takes a different angle, suggesting that marketing executives should in fact, make…
Continue reading "Long Tail Vs. The Blockbuster"Posts Tagged ‘prediction’
Monday, December 14, 2009
Wednesday, August 26, 2009
Methods to Systematically Reduce Customer Choice
New research regarding online dating websites shows that when it comes to presenting customers with choices, in fact “less is more.” And while marketers inherently know that too much choice leads to cognitive meltdown, sometimes we’re confounded with the best way to remove options presented to…
Continue reading "Methods to Systematically Reduce Customer Choice"Wednesday, July 1, 2009
Why Capacity Management Matters to Marketers
In a challenging global slowdown, the world seems awash in capacity. Scans of major business publications show airlines reducing flights, companies furloughing or firing employees, and manufacturers closing plants. If you agree that it appears there is more unused capacity than demand, why should…
Continue reading "Why Capacity Management Matters to Marketers"Tuesday, June 2, 2009
Perishing for Lack of Vision
Marketing executives should have a pulse on shifting consumer preferences, macro-economic conditions and emerging competitors. However, in forecasting the financial crisis of 2008 and beyond, most marketers (and economists for that matter) failed to accurately “call” the collapse, even though signs…
Continue reading "Perishing for Lack of Vision"Monday, January 26, 2009
Is Inventory Still Evil?
“Inventory is bad, inventory is evil,” finance and operations professors intone across business schools worldwide. And every B-school graduate knows companies should balance enough inventory to meet customer needs while accommodating shifting preferences. That said, companies face a paradox;…
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