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MarketingProfs Daily Fix Blog
This month at Search Engine Strategies in Chicago I was on a panel called “Online PR: Where to Next?” Specifically, ten years after the Cluetrain Manifesto, where are we heading? The panel included smart folks like Sally Falkow, Duncan Alney, Andy Beal and Marty Weintraub.
I kicked off the panel …
Continue reading "The Future of Public Relations"Three people are dead and nearly two dozen hospitalized after participating in a sweat-lodge ceremony billed to help people “find a new vision for life.” Behind the controversy and criminal investigation is James Arthur Ray, a self-help guru I saw in action at one of his free seminars in Phoenix,…
Continue reading "James Arthur Ray – Is He a Marketing Wizard Gone Awry?"At the recent Social South conference, held in Birmingham, Alabama, Kellye Crane and I held a Public Relations 2.0 (The New PR = People Relations) conversation session and one of the questions we asked was “Are there any PR advantages to new media channels (vs. traditional media)?”
One of the area…
Continue reading "What Is ‘Journalistic Integrity’ In a Social Media World?"