Hubspot managed (under the stewardship of my friend Laura “Pistachio” Fitton) to completely surprise me today with a custom care package delivered to my door. Which made me wonder, on behalf of MarketingProfs and for business in general: Are we all paying attention as much as we could? Do we take…Continue reading "Practicing Real-Time PR: The Right Gesture at the Right Time"
Posts Tagged ‘PR’
Wednesday, March 20, 2013
Wednesday, April 11, 2012
On March 28, 2012, for the first time, we recorded the Marketing Smarts podcast live in front of a studio audience (well, the audience seated in the foyer of the Seattle Art Museum). The event was the first stop on our Smart Marketers Tour, which is bringing the podcast to audiences across the…Continue reading "Five Things I Learned Recording Marketing Smarts Live in Seattle"
Wednesday, February 22, 2012
In this week’s episode of the Marketing Smarts podcast, I interview Paul Barrett, assistant managing editor and senior feature writer at Bloomberg Businessweek and author of the recently released GLOCK: The Rise of America’s Gun. After reading the book and discussing the astonishing success of this…Continue reading "Five Things You Can Learn From Glock"
Thursday, January 26, 2012
The Public Relations Society (PRSA) recently announced an effort to update the formal definition of Public Relations. They invited PR professionals to submit their suggestions for how to define what we do. And they unveiled the three leading contenders to become the new official definition of what…Continue reading "How to Define Public Relations"
Monday, July 18, 2011
British alternative rock band Muse made news when frontman Matt Bellamy announced the group plans on cajoling Richard Branson for a free trip in space to record a song or produce a video when Virgin Galactic takes flight.
Think of the PR for Muse and for Branson’s vaunted Virgin brand if Sir Ri…Continue reading "Muse on the Moon: How Far Should We Go to Get PR?"
Wednesday, May 11, 2011
A guest post by Gregg S. Lipman of CBX.
Dear Johnson & Johnson,
For many years, I’ve depended on you to be there for my family and me. Your products are our staples: Your Band-Aids have helped mend scrapes; your Children’s Tylenol has brought fevers down; your baby shampoo has never ca…Continue reading "You Never Write, You Never Call: Some Advice from Mom to Johnson & Johnson"
Thursday, April 7, 2011
A guest post by Nehemiah “Nemo” Chu of Bloomfire.
Events marketing is fresh on my mind—having just returned from exhibiting at SXSW for a second straight year. Although different brands often have different objectives when exhibiting at conferences, I’ve noticed that timeless tactics always yie…Continue reading "5 Quick Tactics for Supercharging Your Events Marketing"
Thursday, July 22, 2010
Today’s advanced technology brings us virtual broadband autobahns that move data across the globe with speed and precision. In an attempt to capitalize on fast-moving data, some companies are using sophisticated applications and compute power to make decisions faster than competitors. However,…Continue reading "The Zero Latency Future is Now"