The popularity of social media in marketing and PR continues to grow at a rapid pace, with more businesses taking this form of communication seriously every day. From restaurants to fashion, technology to travel, you can find information, special deals and customer care from your favorite brands…
Continue reading "Don’t Abandon Traditional Marketing Methods: Integrate and Interact"Posts Tagged ‘PR’
Thursday, February 4, 2010
Do The Old Timing Rules Still Apply For Media Relations?
When I first got into media relations, a few pitching best practices were hammered into my head on a regular basis. For example:
Know who you’re pitching and what they’re after
Tailor your pitch
Don’t bcc a “mailing list” of pitch recipients (pitchees?)
Don’t pitch journalists when they’re…
Thursday, January 28, 2010
Be Mindful Of Tech News and Timing
The world of social media has given PR a slew of new means for sharing their content. From a high-level, seeding news via digital means can often be similar to that of sharing news releases through traditional media such as newspaper and magazines, but the one differentiating factor that should…
Continue reading "Be Mindful Of Tech News and Timing"Tuesday, December 22, 2009
The Future of Public Relations
This month at Search Engine Strategies in Chicago I was on a panel called “Online PR: Where to Next?” Specifically, ten years after the Cluetrain Manifesto, where are we heading? The panel included smart folks like Sally Falkow, Duncan Alney, Andy Beal and Marty Weintraub.
I kicked off the panel …
Continue reading "The Future of Public Relations"Wednesday, November 11, 2009
James Arthur Ray – Is He a Marketing Wizard Gone Awry?
Three people are dead and nearly two dozen hospitalized after participating in a sweat-lodge ceremony billed to help people “find a new vision for life.” Behind the controversy and criminal investigation is James Arthur Ray, a self-help guru I saw in action at one of his free seminars in Phoenix,…
Continue reading "James Arthur Ray – Is He a Marketing Wizard Gone Awry?"Wednesday, September 2, 2009
What Is ‘Journalistic Integrity’ In a Social Media World?
At the recent Social South conference, held in Birmingham, Alabama, Kellye Crane and I held a Public Relations 2.0 (The New PR = People Relations) conversation session and one of the questions we asked was “Are there any PR advantages to new media channels (vs. traditional media)?”
One of the area…
Continue reading "What Is ‘Journalistic Integrity’ In a Social Media World?"