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MarketingProfs Daily Fix Blog
If LinkedIn were a game of “Where’s Waldo?”—and we were Waldo—the chances of anyone finding us among the 75 million faces also on LinkedIn would be slim to none. Why? Because, according to LinkedIn black belt Mark Amtower, our profiles are dull. And repetitive. Eep!
Amtower, a leading…
Continue reading "Where’s Waldo? Get Found on LinkedIn"The impulse for marketing services firms to be everything to anyone has always been strong, but now it has become nearly irresistible, given the current economic circumstances. This has given clients the upper hand, driving down the price of generalist services and distracting many firms from…
Continue reading "5 Insights Into Narrow Positioning"It happened again today.
I was directed to the website of a small business, and once again, saw the dreaded laundry list.
We do this. And this. And this. And this. And this. And, oh, also that. Here’s the whole list of keywords, in fact.
Branding by bullet point. Really bad idea.
Why do companies …
The expression, “a picture is worth 1,000 words,” is often attributed to either Napoleon Bonaparte, or Russian writer Ivan Turgenev. This saying is meant to convey the power and impact of a single image in replacing pages of text.
However recent fake photographs from the 2008 Olympics, or the …
Continue reading "Why Do We Trust Photography?"Would you pay 15% more for a diamond dug from the ground over a similar and sometimes more flawless diamond produced in a lab? Some marketers are betting you will. Welcome to “Gem Wars”…!
There’s a fight brewing between producers of lab-grown diamonds and diamonds dug from the ground–an…
Continue reading "Forget Star Wars… Welcome to Gem Wars!"