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For good or ill, our Marketing Smarts podcast is not really known for stirring up controversy (I’m working on it, though!).
However, we came fairly close to being controversial on July 10 when the Smart Marketers Tour made a stop in Boston. We recorded a podcast episode with Jeff Mayersohn, owne…
Continue reading "Sales Should Report to Marketing"In Lee Odden’s new book, Optimize, Odden suggests that companies need to have an “adaptable approach” to content and online marketing.
During this week’s episode of Marketing Smarts I asked Odden what he meant by that comment. Here’s what he told me. (If you want to know what he said when Ann H…
Continue reading "Five Tips for Developing an Adaptable Approach to Online Marketing"When I talked with Scott Brinker of ion interactive about marketing technology for this week’s episode of MarketingSmarts, he emphasized what he called “two truths.”
These are:
IT needs to move further out of the business of managing and implementing all technology in the organization.
Mark…
About Marketing with Twitter, Google Docs for SEO, who are The Connectors and why you need them… all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new on the technology front.
Direct Link t…
Continue reading "MarketingProfs Podcast: Twitter, Google Docs and The Connectors"How to blog for SEO juice, some killer wordpress plugins, and a Super Bowl Ad wrap-up…. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new on the technology front.
Direct Link to File
Sh…
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