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MarketingProfs Daily Fix Blog
We’ve all experienced it. Perhaps you’ve even felt it yourself.
You learn of a new marketing tactic – and you just gotta have it… you gotta do it. Your factory needs to be on Facebook. Your team needs to tweet.
Alas, sometimes love can be blinding. While your passion may be genuine, there ar…
Continue reading "Tactic Lust"A few weeks back I wrote a post on how writing a plan could help companies to determine ROI on social media, which generated a lot of great discussion by the Daily Fix readers. The same day I asked on Twitter how many marketers actually write a plan, stick to it and measure against it (or do the…
Continue reading "Why Writing Plans Can Be SMART"A key danger in Web site design is over-ambition. We need to design a Web site we can professionally manage.
Here’s what I mean: I travel a lot. And when you travel a lot you discover a lot of important things. You learn the answers to crucial questions such as: Why is a dog a man’s best friend? B…
Continue reading "Web Sites: Designed by Dogs, Managed by Cats"