When it comes to closing new business, generalist marketing firms are at a distinct disadvantage, says Blair Enns, president of business development consultancy, Win Without Pitching. Yet many firms still resist specialization—even though it ultimately would allow them to get off the RFP merry go…
Continue reading "3 Reasons Why Marketers Resist Specialization"Posts Tagged ‘Pitching’
Tuesday, April 12, 2011
3 Reasons Why Marketers Resist Specialization
Tags: Blair Enns, business development, marketing authority, marketing expert, Pitching, specialization, Thought Leadership, Win Without Pitching, Win Without Pitching Manifesto
Posted at: 9:43 am in Featured Posts, Headline, Marketing Thought Leadership, Sales | Permalink | Comments (7) | Trackbacks (794)
Monday, August 17, 2009
The Perfect Pitch Isn’t a Template, It’s a Timeline
As a public relations professional, it’s easy to get caught-up in the importance of a news release. You spend hours writing it and tweaking it; the client obsesses over every word of it; it becomes the focal point of your announcement.
This tends to apply to any document that gets put into formal …
Continue reading "The Perfect Pitch Isn’t a Template, It’s a Timeline"Tags: Agency, FriendFeed, monitoring, Pitching, Posterous, PR, Public Relations 2.0, Social Media, Twitter
Posted at: 10:00 am in Featured Posts | Permalink | Comments (5) | Trackbacks (794)
