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MarketingProfs Daily Fix Blog
Design isn’t just for products—it should be a careful consideration in the overall customer experience. Case in point, with its “Dream it. Build it. Drive it” program, BMW is taking the concept of a personalized customer experience to a whole new level.
It’s common knowledge that when …
Continue reading "Build a Better Customer Experience (& Build More Business)"Marketing response rates rise when communication is personalized. That’s what the stats tell us. But, what’s the point in doing it if you do it BADLY?
Continental Airlines sent me a promotional e-mail today. Here’s the subject line:
continental.com Specials – Not that exciting.
At the top, underne…
Variable data printing allows companies to personalize their consumer communication. It’s a nice touch and certainly gets my attention more than, “Dear Customer.” But, when Citibank changed my surname to “Forgel,” my positive first impression went downhill fast.
First of all, some background info …
Continue reading "Personalized Direct Mail: From Wow to Whoops!"