It always seems that marketing metrics is a fertile topic to discuss and write about but after reading a few recent Forrester research reports I think they really helped me to crystallize how I am going to be tracking metrics going forward but they also gave me a sense of what importance I should…
Continue reading "Marketing Metrics: Rethinking Them… Again!"Posts Tagged ‘Pay Per Click’
Monday, July 21, 2008
Tuesday, November 20, 2007
Pay Per Click: Boom or Bust?
Is pay per click losing momentum? Is growth in the channel waning? In a recent blog post, Steve Rubel wrote “I am calling a top to this market now. There are five reasons why a pay-per-click advertising recession looms!”
To further explore pay per click’s future, we turned to Steve and to Alan Rim…
Continue reading "Pay Per Click: Boom or Bust?"