What is the most important asset in your organization? Your infrastructure? Your highly trained people? A specialized tool you’ve created? While any of these things might be your most important asset, it’s important not to overlook the value of data in helping you create and achieve competitive…
Continue reading "Treating Data as a Valuable Asset"Posts Tagged ‘Paul_Barsch’
Tuesday, July 31, 2007
Treating Data as a Valuable Asset
Tags: analytics, data, data_as_an_asset, intangible_asset, Paul_Barsch, power_of_analytics
Posted at: 8:26 am in Featured Posts, Marketing Analytics and Modeling | Permalink | Comments (12) | Trackbacks (826)
Thursday, July 12, 2007
Variable Pricing Invades the Home
Are you interested in looking up the daily wholesale prices of electricity and using that information to decide when and how long you’ll run the air conditioning or the gas dryer? Ready or not, variable pricing is about to invade your home.
The trend towards variable pricing is becoming more pr…
Continue reading "Variable Pricing Invades the Home"Tags: analytics, data_warehousing, dynamic_pricing, Marketing, Paul_Barsch, price, real time, variable_pricing, WSJ
Posted at: 7:55 am in Featured Posts, Marketing Leadership, Pricing | Permalink | Comments (12) | Trackbacks (826)
Monday, June 25, 2007
The End of Fixed Pricing?
As more companies across the globe become data driven and adopt analytics to improve decision making, marketers are focusing on “price” as a way to immediately improve top line revenues and profitability.
Dynamic pricing, or pricing based on supply and demand, seasonality, or other events is po…
Continue reading "The End of Fixed Pricing?"Tags: analytics, data_warehousing, dynamic_pricing, fixed_pricing, GPS, Paul_Barsch, Segmentation and Targeting
Posted at: 8:35 am in Featured Posts, Marketing Analytics and Modeling, Marketing Leadership, Pricing | Permalink | Comments (11) | Trackbacks (826)
Thursday, May 17, 2007
Hidden Profits at the Ballpark?
The fourth marketing P, pricing, strikes again at the ballpark. The Los Angeles Dodgers, according to a recent WSJ article, are trying a different tack in selling the worst seats in the stadium–giving away free food. Tickets in the boonies that once cost $6-8 dollars now sell for $40 or more,…
Continue reading "Hidden Profits at the Ballpark?"Tags: 4_Ps, hidden_profits, Los Angeles Dodgers, marketing_mix, Paul_Barsch, Pricing, pricing_power, yield_management
Posted at: 7:11 am in Featured Posts, Pricing | Permalink | Comments (5) | Trackbacks (826)
Wednesday, April 11, 2007
Pursuit of the Authentic: Hollywood Style
In a day and age of rapid commoditization and “me-too” products and services, it’s good to see the pursuit of the authentic product and/or service is alive and well–even in Hollywood.
In a previous blog post, “Pursuit of the Authentic”, I noted that people are hungry for the authentic and…
Continue reading "Pursuit of the Authentic: Hollywood Style"Tags: authentic_marketing, Botox, differentiation, incrementalism, Paul_Barsch, pursuit_of_authentic
Posted at: 7:43 am in Featured Posts, Product and Services Management, Product and Services Marketing | Permalink | Comments (3) | Trackbacks (826)
