This final installment of a three part series of marketing lessons learned from the collapse of Lehman Brothers studies the power of deep competitive/market analysis and the dangers of ignoring contrarian voices.The best seller, “A Colossal Failure of Common Sense; the Inside Story of the Collapse…
Continue reading "Final Marketing Lessons from the Collapse of Lehman Brothers"Posts Tagged ‘Paul Barsch’
Wednesday, February 17, 2010
Final Marketing Lessons from the Collapse of Lehman Brothers
Tags: business intelligence, competitive analysis, contrarian views, Lehman Brothers, Paul Barsch
Posted at: 10:10 am in Featured Posts, General Management, Global Marketing, Marketing Leadership | Permalink | Comments (0) | Trackbacks (93)
Thursday, March 27, 2008
What Is the Future of Marketing?
Buffeted by globalization, regulation, politics, technology and other market forces, “marketing” stands ready to reclaim its rightful role as the voice of the customer and generator of business value through brand, loyalty, and customer management. But not all marketers are ready–or want to…
Continue reading "What Is the Future of Marketing?"Tags: collaboration, future of marketing, marketing in 21st century, Paul Barsch, role of CIO, role of marketing
Posted at: 10:34 am in Featured Posts, General Management, Marketing, Marketing Leadership | Permalink | Comments (24) | Trackbacks (93)
Thursday, October 25, 2007
Glorifying The Gut
Despite the logic of using data to complement or drive decision making, the business and mainstream press continue to glorify intuition and “gut” decision making by managers of all stripes. Where does this leave “data-driven” approaches?
A recent article in Fast Company titled, “Going for the G…
Continue reading "Glorifying The Gut"Tags: analytics, data driven, decision making, empirical, evidence, experimentation, fact based approach, gut thinking, intuition, Paul Barsch, quant jock, rational
Posted at: 7:47 am in Featured Posts, Marketing Analytics and Modeling, Marketing Leadership, Marketing Strategy | Permalink | Comments (19) | Trackbacks (93)
Wednesday, August 15, 2007
Marketing Utopia: Wedding or a Marriage?
With daily pressures for instant results, deadlines and executive demands for a six- to nine-month return on investment, most marketing executives are challenged to think strategically. A key question confronting marketers is, “Should marketing and the marketing budget be managed for the long-term…
Continue reading "Marketing Utopia: Wedding or a Marriage?"Tags: managing marketing resources, marketing as marriage, Paul Barsch, strategic marketing, tactical marketing
Posted at: 9:51 am in Featured Posts, Marketing Automation, Marketing Leadership, Marketing Strategy | Permalink | Comments (18) | Trackbacks (93)