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This year, for the first time ever, Amazon sold more electronic books than printed ones. And Kindle e-readers are flying off the shelves, and one article suggests Barnes and Noble’s saving grace will be its Nook reader.
What gives with this sudden transition to e-books? What are the implicati…
Continue reading "The Rise of E-readers: Two Huge Marketing Implications"Tags: Amazon, e-book sales, e-reader, Kindle, long tail, marketing implications, Nook, Paul Barsch, Social Media
Posted at: 9:54 am in Customer Behavior, Featured Posts, Headline, Pricing, Social Media | Permalink | Comments (13) | Trackbacks (795)
This final installment of a three part series of marketing lessons learned from the collapse of Lehman Brothers studies the power of deep competitive/market analysis and the dangers of ignoring contrarian voices.The best seller, “A Colossal Failure of Common Sense; the Inside Story of the Collapse…
Continue reading "Final Marketing Lessons from the Collapse of Lehman Brothers"Tags: business intelligence, competitive analysis, contrarian views, Lehman Brothers, Paul Barsch
Posted at: 10:10 am in Featured Posts, General Management, Global Marketing, Marketing Leadership | Permalink | Comments (1) | Trackbacks (795)
Buffeted by globalization, regulation, politics, technology and other market forces, “marketing” stands ready to reclaim its rightful role as the voice of the customer and generator of business value through brand, loyalty, and customer management. But not all marketers are ready–or want to…
Continue reading "What Is the Future of Marketing?"Tags: collaboration, future of marketing, marketing in 21st century, Paul Barsch, role of CIO, role of marketing
Posted at: 10:34 am in Featured Posts, General Management, Marketing, Marketing Leadership | Permalink | Comments (24) | Trackbacks (795)
Despite the logic of using data to complement or drive decision making, the business and mainstream press continue to glorify intuition and “gut” decision making by managers of all stripes. Where does this leave “data-driven” approaches?
A recent article in Fast Company titled, “Going for the G…
Continue reading "Glorifying The Gut"Tags: analytics, data driven, decision making, empirical, evidence, experimentation, fact based approach, gut thinking, intuition, Paul Barsch, quant jock, rational
Posted at: 7:47 am in Featured Posts, Marketing Analytics and Modeling, Marketing Leadership, Marketing Strategy | Permalink | Comments (19) | Trackbacks (795)
With daily pressures for instant results, deadlines and executive demands for a six- to nine-month return on investment, most marketing executives are challenged to think strategically. A key question confronting marketers is, “Should marketing and the marketing budget be managed for the long-term…
Continue reading "Marketing Utopia: Wedding or a Marriage?"Tags: managing marketing resources, marketing as marriage, Paul Barsch, strategic marketing, tactical marketing
Posted at: 9:51 am in Featured Posts, Marketing Automation, Marketing Leadership, Marketing Strategy | Permalink | Comments (18) | Trackbacks (795)
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