MarketingProfs Daily Fix Blog

Posts Tagged ‘passion in marketing’

Friday, January 11, 2013

Be Passionate About Your Work (Even If That Makes You Irrational)

In the business world, passion is all the rage. Again and again, we hear that we need to be passionate about our work and passionate about our business. We need to hire passionate employees; we need to create passionate customers. And so on.

Yet “passion” is irrational. Philosophically speaking, …

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Tags: Facebook, Mark Zuckerberg, passion in marketing, success stories
Posted at: 11:02 am in Featured Posts, Headline, Marketing Leadership, Marketing Smarts | Permalink | Comments (6) | Trackbacks (1588)

Thursday, January 4, 2007

Pursuit Of The Authentic

A Jackson Pollock painting is auctioned and sold in November 2006 for $140m. Michael Graves’ teakettle 9093 sells briskly for $145, while its limited edition predecessor sells for $25,000. Al Yeganeh’s seafood soup sells for $30 a quart. What gives and what do all these examples have in common…?
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Tags: authenticity, Innovation, passion in marketing, Pricing, pursuit_of_authentic
Posted at: 6:59 am in Customer Relationships, Featured Posts, Pricing, Product and Services Management, Product and Services Marketing | Permalink | Comments (10) | Trackbacks (1588)