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Marketing executives should have a pulse on shifting consumer preferences, macro-economic conditions and emerging competitors. However, in forecasting the financial crisis of 2008 and beyond, most marketers (and economists for that matter) failed to accurately “call” the collapse, even though signs…
Continue reading "Perishing for Lack of Vision"Tags: Black Swan, business strategy, financial crisis, forecasting, outlier, prediction
Posted at: 8:38 am in Featured Posts, Global Marketing, Marketing Leadership, Marketing Strategy, Strategy and Tactics | Permalink | Comments (18) | Trackbacks (827)
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