In a world of plenty, algorithms may be our saving grace as they map, sort, reduce, recommend, and decide how airplanes fly, packages ship, and even who shows up first in online dating profiles. But in a world where algorithms increasingly determine what we see and don’t see, there’s danger of…
Continue reading "Has Personalized Filtering Gone Too Far?"Posts Tagged ‘Online Advertising’
Thursday, March 26, 2009
The Future of Advertising Is One Word …
Contextual
Now I know this isnt such a new statement – but consider these clues…
When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M’s as the candy that ET was most attracted to – Mars said no but Reese’s Pieces said yes. Following the release of t…
Continue reading "The Future of Advertising Is One Word …"Wednesday, October 29, 2008
TV Is Dead (but That’s Good News for the Marketer!
This is from John Strattion, EVP and CMO of Verizon Communications, in his keynote speech at the Media Convergence Forum.
Audience fragmentation has made media planning a much more complex process …. $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spendi…
Continue reading "TV Is Dead (but That’s Good News for the Marketer!"