Dear CMO: Now that the dust has settled a bit on Jet Blue’s ill-fated flirtation with Yearly Kos, let’s all reflect on the lessons learned so we don’t have to go down this path on our own. I wrote about this over at Note to CMO, but the comments — both online and off — warranted a second look and…
Continue reading "Jet Blue, Yearly Kos, and How to Offend Everyone"MarketingProfs Blog Archives
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