Dear CMO:…
Continue reading "Note to CMO: In Praise of Mono-Tasking"Posts Tagged ‘Note to CMO’
Monday, July 6, 2009
Tuesday, February 5, 2008
Tipping Points and the Psychology of Influence
The recent article in Fast Company by Clive Thompson discussing …. or debunking …. Malcolm Gladwell’s Tipping Point theory went around the Internet last week with celebrity dirt-like speed. Seth Godin, Guy Kawasaki and many others posted on the demise of the influencer. Having just spent a…
Continue reading "Tipping Points and the Psychology of Influence"Wednesday, October 10, 2007
Good Intentions and Bad Executions
Dear CMO: The back story to this post is that I originally wrote a piece chiding SABMiller for sponsoring the somewhat distasteful Folsom Street Fair in San Francisco, a local event catering to a sub-segment of the gay population that leans, shall we say, to the extreme.
My criticism is warranted …
Continue reading "Good Intentions and Bad Executions"