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Who gets to use words like “for the cure?” All breast cancer organizations? Just Susan G. Komen for the Cure and the Canadian Breast Cancer Foundation? How much effort and cost should charities undertake to protect their brand assets? Do we expect them to defend these assets like a corporation would…
Continue reading "How Far Should Charities Go to Protect Their Brands?"Tags: brand assets, brand strategy, Branding, breast cancer, Brian Williams, Canadian Breast Cancer Foundation, charity, corporations, Marketing, NBC, nonprofit, nonprofit_marketing, nonprofit_organizations, pink ribbon, Susan G. Komen, trademarks
Posted at: 12:02 pm in 1, Branding, Featured Posts, Headline, Marketing, Non-Profit | Permalink | Comments (26) | Trackbacks (830)
I’m at the AMA Nonprofit Conference in Washington this week and the keynote speaker, Alan R. Andreasen, Professor of Marketing at Georgetown University, says that nonprofit and social marketers are potentially the BEST marketers because they have the toughest influence challenges. Now maybe you…
Continue reading "Nonprofit and Social Marketers Have the Toughest Challenges"Tags: Alan_R._Andreasen, nonprofit, nonprofit_marketing, nonprofit_organizations, social_marketing
Posted at: 7:44 am in Featured Posts | Permalink | Comments (17) | Trackbacks (830)
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