Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
People running non-profits are under attack by zombies! Idea zombies, that is. This was the topic of John Haydon’s session at the recent Blog World Expo in Los Angeles and the starting point for our conversation in this episode of Marketing Smarts.
An idea zombie is an idea which has died but liv…
Continue reading "Marketing Smarts Podcast: Saving NonProfits From Zombie Ideas!"Tags: inbound marketing, John Haydon, non-profit social media, nonprofit_marketing, Podcast, Social Media
Posted at: 10:57 am in Featured Posts, Headline, Marketing Smarts, Non-Profit | Permalink | Comments (1) | Trackbacks (828)
Who gets to use words like “for the cure?” All breast cancer organizations? Just Susan G. Komen for the Cure and the Canadian Breast Cancer Foundation? How much effort and cost should charities undertake to protect their brand assets? Do we expect them to defend these assets like a corporation would…
Continue reading "How Far Should Charities Go to Protect Their Brands?"Tags: brand assets, brand strategy, Branding, breast cancer, Brian Williams, Canadian Breast Cancer Foundation, charity, corporations, Marketing, NBC, nonprofit, nonprofit_marketing, nonprofit_organizations, pink ribbon, Susan G. Komen, trademarks
Posted at: 12:02 pm in 1, Branding, Featured Posts, Headline, Marketing, Non-Profit | Permalink | Comments (26) | Trackbacks (828)
I’m at the AMA Nonprofit Conference in Washington this week and the keynote speaker, Alan R. Andreasen, Professor of Marketing at Georgetown University, says that nonprofit and social marketers are potentially the BEST marketers because they have the toughest influence challenges. Now maybe you…
Continue reading "Nonprofit and Social Marketers Have the Toughest Challenges"Tags: Alan_R._Andreasen, nonprofit, nonprofit_marketing, nonprofit_organizations, social_marketing
Posted at: 7:44 am in Featured Posts | Permalink | Comments (17) | Trackbacks (828)
Login to Daily Fix | Contact the Editor | RSS/XML | Advertising
Copyright 2006-2012 © Marketing Profs, LLC | User Agreement | Privacy
