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MarketingProfs Daily Fix Blog
A guest post by Robert Wu of CauseVox and Annie Escobar of ListenIn Pictures.
From the beginning of humanity, stories have been about how we make sense of the world and explain our existence. A person without a story does not exist. Research even shows that our brains are wired for storytelling….
Continue reading "How to Tell Stories That Create Action"Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …
Continue reading "Do You Have a Branding Problem Like Al-Qaeda?"Who gets to use words like “for the cure?” All breast cancer organizations? Just Susan G. Komen for the Cure and the Canadian Breast Cancer Foundation? How much effort and cost should charities undertake to protect their brand assets? Do we expect them to defend these assets like a corporation would…
Continue reading "How Far Should Charities Go to Protect Their Brands?"In a recent Advertising Age article, Mike Swenson says that cause marketing is becoming a mature marketing option. Even when marketing budgets were tighter in 2009, we saw even more cause marketing partnerships launch. So, where is it heading in 2010 and what should you know?
Swenson predicts:
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Continue reading "Where Is Cause Marketing Heading In 2010?"For many years now, I have bellowed a mantra to anyone who will listen. In order to succeed, charities must operate with the head of a business and the heart of a nonprofit.
I can’t count how many times I’ve seen nonprofit professionals cringe at the thought of adopting a business mindset. Sometim…
Continue reading "Is the Idea of ‘Business-Minded Charities’ an Oxymoron?"Microsoft has a myopic view of the world. If I personalized the company as a human being, I’d say s/he is self-centered. If it were a child, I’d assume it is an only child, unwilling to share his/her toys with others. In fact, I think Microsoft needs some parental discipline.
I am one of those din…
Continue reading "I Like Microsoft, But the Company Needs to Grow Up"Looking for a creative way to market your home? I received a call from a local NBC affiliate producer (12 News) asking for an on-air interview. He was looking for a response to a story about a Buckeye, Arizona homeowner wanting to raffle her home as a fundraiser!
All the homeowner needed was a non…
Continue reading "Need to Sell a House? Raffle It!"
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