Ever since Chris Anderson penned “The Long Tail”, it’s commonly accepted that products with low sales volume can, en masse become bigger markets than sales of blockbuster products. However, a recent Economist article takes a different angle, suggesting that marketing executives should in fact, make…
Continue reading "Long Tail Vs. The Blockbuster"Posts Tagged ‘Niche Marketing’
Monday, December 14, 2009
Thursday, October 15, 2009
Marketing Lessons Learned From Micro-Finance In India
Besides Wall Street bankers, the poor of the world need access to financial liquidity too. But loaning money to individuals lacking credit history and formal employment can be a dicey proposition. Indeed, pitching financial services to people in the rural hinterlands takes effort, patience, and a…
Continue reading "Marketing Lessons Learned From Micro-Finance In India"Tuesday, March 18, 2008
Niche-o-nomics for Technology
More and more these days it seems that the raw material for technology firms is less and less the silicon chip (oh so 1990). Instead, the startup has replaced those tiny wafers in the 21st Century.
This leads us to a much more specialized type of startup company …. one that can form around dis…
Continue reading "Niche-o-nomics for Technology"Friday, November 3, 2006
Micro Targeting Gets Political
So you think you know how you are going to vote on Tuesday? Chances are both the Republican National Committee (RNC) and the Democratic National Committee (DNC) know which way you’re leaning as well–
This just in: politicians, and the marketing strategists running their campaigns are fina…
Continue reading "Micro Targeting Gets Political"