Answer these questions convincingly, and emerging media enters the big leagues of advertising. Writing in Ad Age last week, Steve Rubel, Senior VP at Edelman’s Me2Revolution practice and a thought-leading blogger and media strategist, writes that a metric to track “influence” is the holy grail for…
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Tuesday, May 22, 2007
Michael Moore, Fred Thompson, and ‘Controversy Marketing’
Michael Moore’s new movie, SiCKO, due to be released on June 29th, debuted in Cannes this week to strong reviews. The most surprising assessment of the film came from Roger Friedman at FOXNews, who called the film “brilliant and uplifting” and said that it showed Moore’s “maturity” as a filmmaker.
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