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Placebo pills routinely beat Big Pharma medications in clinical trials. As more drugs fail to make the cut due to increased “placebo effects,” what does this say about the inner workings of the human brain and what does any of this have to do with marketing?
Since 1962, double blind testing wit…
Continue reading "Beating The Placebo Effect: Red Pill or Blue?"Tags: Branding, customer expectations, experimentation and testing, neuroscience, placebo effect, social cues
Posted at: 9:40 am in Branding, Customer Behavior, Featured Posts, Market Research, Marketing, Marketing Strategy, Promotional Strategies | Permalink | Comments (13) | Trackbacks (827)
Multi-tasking and constant use of internet, video games and “always-on” technologies may be rewiring our brains in unintended ways. By clicking and skimming our way through the internet we could be losing our ability to concentrate and contemplate–in a sense, training our minds to be more like…
Continue reading "Your Brain on Technology: Rewired and Addicted?"Tags: Dr. Gary Small, Google, iBrain, multi-tasking, neuroscience, Nicholas Carr, search technologies, Social networking, Technology, technology and brain, Web 2.0
Posted at: 8:52 am in Customer Behavior, Featured Posts | Permalink | Comments (49) | Trackbacks (827)
As marketers we often struggle with getting customers to pay attention to our marketing messages, much less remember them. A specialized learning technique–the “spacing effect”–is helping people all across the world assimilate more languages, facts, and retain gobs of information. Is…
Continue reading "Can the ‘Spacing Effect’ Improve Marketing ROI?"Tags: forgetting curve, marketing campaigns, marketing ROI, messaging, neuroscience, spacing effect
Posted at: 8:07 am in Campaign Management, Content Marketing, Customer Relationships, Featured Posts, Marketing Analytics and Modeling, Marketing Automation, Marketing Tools, Promotional Strategies, Strategy and Tactics | Permalink | Comments (16) | Trackbacks (827)
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