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MarketingProfs Daily Fix Blog
Most of us learned in Business 101 or during on-the-job training that businesses have to build market trust and credibility in themselves as well as their products and services. If we succeed in doing so, business grows. If we fail to do so, business doesn’t grow or at best grows slowly. But how do…
Continue reading "Business Without Trust is Bad Business"There are several ways to read that question. To clarify, I speak of your local Chamber of Commerce. I know. They don’t seem huggable. But think of a virtual action that says, “I like you, and I want to thank you for all you do.” So what would that look like?
It begins with membership in one or mo…
Continue reading "Have You Hugged Your Chamber Today?"The other day at a networking meeting one of the attendees suggested that we need to be more business-like. I replied, “I like it that we are not so structured and that we can have fun while still getting our business done.” “What can be more fun than making money?” she countered.
Hmm. That was se…
Continue reading "Happiness Is a Pocket Full of Cash… or Maybe Not"I’m getting ready to leave Santa Barbara at the end of the Finders, Keepers seminar….
After two wonderful days of presentations, this is the most important thing that’s coming home with me:
It’s not the beauty of Santa Barbara, impressive as it is.
It’s not the luxury of the Upham hotel, as rela…
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