This past Saturday while watching TV, I was thinking about how programming shows us what marketers and advertisers are thinking with their messaging during particular shows. My disclaimer is that my television fare is limited to news, sports, a few prime time shows and PBS. Although my views are not…
Continue reading "What The Zombies Tell Us About Marketing"Posts Tagged ‘Music_marketing’
Monday, June 4, 2007
Thursday, April 12, 2007
Targeting the People Who Matter
Recently I had a marketing group contact me about helping their client with a music promotion. They were working with a band that wanted to give away CDs to music bloggers in order to boost exposure for their client. Since I frequently blog about music marketing, it might have seemed like my blog…
Continue reading "Targeting the People Who Matter"Tuesday, May 23, 2006
Music, Music Everywhere — But Not for Bloggers
Have you noticed how easy it is to hear/buy your favorite music these days…?
Napster just switched to a ‘free’ business model, they will let you listen to any song in their catalog online, free for 5 plays. After that you have to buy it if you want to hear it again.
Tower Records will officially…
