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Product placement became a hot topic a few years ago with the influx of placement on TV reality shows, taken to its most blatantly obnoxious peak by Donald Trump on NBC’s The Apprentice.
Product placement has been around for decades, perhaps getting most noticed by marketers back in 1982 when Stev…
Continue reading "A New Frontier in Product Placement?"Seems the movie theatres have decided that it’s best to have the foxes watching the hen house. In an interesting move, Regal Cinemas has decided to build customer loyalty by giving their best customers devices to tattle on fellow movie patrons!
Here we see the idea in all its glory. It seems someo…
Continue reading "Tattletale Customers ‘Shushing’ for Loyalty Points"Even if The DaVinci Code is, as Sony’s TV advertising claims, “The most controversial thriller of our time,” it’s not going to generate sales of action figures at Burger King….
But have no fear, parodies and outlandish DaVinci merchandise links are cropping up all over. My personal fave is the D…
Continue reading "The Unholy Grail of Marketing"