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A major goal of any marketing endeavor is to “get your name out there.” Sometimes, however, companies make grave errors in the name that they have chosen to promote.
We’ve all seen companies named for their founder(s). Lehman Brothers. BlessingWhite. Any law firm you can think of. Naming a company…
Continue reading "(Don’t) Make a Name for Yourself"Tags: brand name, equity now, moskowitz, naming
Posted at: 6:18 am in Featured Posts | Permalink | Comments (11) | Trackbacks (827)
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