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This is a guest post by Chuck Hemann, manager of research & online reputation for Dix & Eaton.
If you are active in social networks, you will have heard someone pontificating about how important social media monitoring is for companies. It can be used strictly as a crisis/brand reputation…
Continue reading "Guest Post: Four Steps To Obtain Budget For Monitoring In 2010"Tags: Marketing, monitoring, Social Media, Social Media Monitoring
Posted at: 9:52 am in Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (10) | Trackbacks (826)
As a public relations professional, it’s easy to get caught-up in the importance of a news release. You spend hours writing it and tweaking it; the client obsesses over every word of it; it becomes the focal point of your announcement.
This tends to apply to any document that gets put into formal …
Continue reading "The Perfect Pitch Isn’t a Template, It’s a Timeline"Tags: Agency, FriendFeed, monitoring, Pitching, Posterous, PR, Public Relations 2.0, Social Media, Twitter
Posted at: 10:00 am in Featured Posts | Permalink | Comments (5) | Trackbacks (826)
Participation and interaction is just one-half of the equation for social media success. Equally essential is the need for continuous real-time monitoring and tracking. Consumers have a powerful voice and their comments live forever in the “permanent record” of a search engine. Fair or not,…
Continue reading "We Hear You! Why and How to Hire a Social Media Responder"Tags: conversations, ignorance, monitoring, Social Media, tracking
Posted at: 8:40 am in Featured Posts | Permalink | Comments (3) | Trackbacks (826)
With global sourcing strategies in place, companies often assemble finished goods from raw materials from hundreds of suppliers. However, not all suppliers act ethically, and some take short-cuts in quality control. In order to properly manage our brands and take ownership of the “customer…
Continue reading "Marketers–What’s in Your Supply Chain?"Tags: customer experience, field to fork, monitoring, supply chain management, track and trace, trust, visibility
Posted at: 8:00 am in Customer Behavior, Customer Relationships, Featured Posts, Marketing Analytics and Modeling, Marketing Leadership | Permalink | Comments (20) | Trackbacks (826)
Ever wondered what the “rhythm” of your city looks like? In cities like Rome and New York, aggregated real-time data from mobile providers is helping government officials monitor traffic flows, efficiently utilize transportation networks, and even plan for large-scale events helping to improve…
Continue reading "Rendering Real-Time Roaming in Rome"Tags: analytics, customer experience, geospatial, GPS, Mobile, Mobile Marketing, monitoring, pattern recognition, Pricing, Privacy, real time, social network analysis, visualization tools
Posted at: 9:01 am in Customer Behavior, Customer Relationships, Featured Posts, Global Marketing, Market Research, Marketing Analytics and Modeling, Marketing Strategy, Mobile Marketing, Pricing, Social Media | Permalink | Comments (11) | Trackbacks (826)
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