When Orbitz admitted that it ranks products differently for Mac users, citing 20-30% higher average order values, much comment was made about the difference between Mac and PC customers. But new research shows that this is only half the story. When you factor in mobile devices, the new Apple…Continue reading "Three Marketing Tactics for Grabbing the Attention of the Emerging Apple Demographic"
Posts Tagged ‘Mobile’
Friday, July 26, 2013
Tuesday, April 3, 2012
A guest post by Henry Cazalet of Text Marketer.
Mobiles enable direct communication between businesses and their intended audience. However, because it’s so easy to set up SMS gateways and send out text messages to target audiences without thinking them through, businesses often get mobile campa…Continue reading "Five Best-Practice Tips for Business SMS Campaigns"
Wednesday, February 1, 2012
“Mobile is a behavior. It’s not a technology.” That’s what Tim Hayden, CMO of 44Doors, told me when we were discussing the “mobile moment”—that instant in which a customer or potential customer encounters your company on a mobile device—and why so many companies seem resistant to making the…Continue reading "Marketing Smarts Podcast: Making the Most of the Mobile Moment"
Monday, January 23, 2012
A guest post by Eric Anderson of White Horse.
Armed with smartphones and a determination to change the way they buy, shoppers are storming retail aisles. On-the-fly comparison-shopping, scanning, and research are creating new ways for marketers to influence in-aisle buying behavior. But as smartp…Continue reading "6 Stats on In-Aisle Mobile [Infographic]"
Wednesday, November 10, 2010
Last Friday, Christina (“CK”) Kerley shared a fascinating statistic during her stint as the visiting expert at our scheduled weekly group chat on Twitter, called #ProfsChat.
(And BTW, if you haven’t checked out #ProfsChat yet, you might want to! See more coverage of a recent #ProfsChat abou…Continue reading "Mobile Is Not a ‘One-Off’"
Monday, March 30, 2009
Most telecommunication companies now have the ability to assign the latitude and longitude of a mobile handset via technologies such as GPS and Wi-Fi. With these technologies a whole host of location based services and applications can now accurately find both people and objects.
However, the a…Continue reading "The GPS Revolution: Benefit or Bane?"
Thursday, November 6, 2008
According to MediaPost’s Online Media Daily’s article, Say Goodbye To Experimental Spending, a “group of agency and brand executives” believe that brands will not be spending as much on emerging media in 2009.
“Marketers, grappling with a sluggish economy, next year are likely to allocate less of …Continue reading "A Warning of Convenience?"
Thursday, September 4, 2008
In this Marketing Over Coffee we discuss our test drive of Google Chrome and what it means, eCommerce Payments, and Virtual Street Teams….. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new on…Continue reading "Podcast: Test-Driving Google Chrome – What Does It Mean for Marketers?"