Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
A guest post by Mary Reese.
In today’s highly connected world, most folks are incredibly busy and always on the go. So when potential customers decide they want to buy from your business, they must be able to do so immediately—from wherever they are.
Modern customers crave ease, speed, flexi…
Continue reading "New Mobile Payment Options Help You Capture Customers on the Go"A guest blog post by Lukas Pleva.
Business owners should care about data, so let’s start with a few eye-opening statistics to show why mobile websites matter.
According to a Localeze study conducted in December 2011, 61% of smartphone users search for local information on the go. A total of …
Continue reading "Why Every Local Business Needs a Mobile Website"A guest blog post by Judith Coley of Vuclip.
Consumers are becoming more mobile. Mobile-phone subscriptions outnumber the fixed-line variety by nearly 2-to-1 in the United States as reported by Slate and the New America Foundation. Technology research firm Gartner projects that, by 2015, total …
Continue reading "Make Mine Mobile: Seven Reasons to Add Video to Your Mobile Marketing"“Mobile is a behavior. It’s not a technology.” That’s what Tim Hayden, CMO of 44Doors, told me when we were discussing the “mobile moment”—that instant in which a customer or potential customer encounters your company on a mobile device—and why so many companies seem resistant to making the…
Continue reading "Marketing Smarts Podcast: Making the Most of the Mobile Moment"Whenever we present content on mobile marketing—such as our recent PRO Seminar on location-based marketing, CK Kerley’s class on mobile marketing that was part of our Content Marketing Crash Course, or Dan Lowden’s class on the subject for Websites That Work—we frequently get the question: What…
Continue reading "Marketing Smarts Podcast: Mobile Marketing’s New Frontier"Everybody’s talking about the need to have a mobile strategy lately, but it’s hard to find anyone telling you how to go mobile. What does it mean, and how do you add it to your current strategy? Who is it right for, and what should you expect from it?
2 Things to Keep in Mind
First, yo…
Continue reading "Latinos Go Mobile, so Go Mobile to Reach Latinos"Last Friday, Christina (“CK”) Kerley shared a fascinating statistic during her stint as the visiting expert at our scheduled weekly group chat on Twitter, called #ProfsChat.
(And BTW, if you haven’t checked out #ProfsChat yet, you might want to! See more coverage of a recent #ProfsChat abou…
Continue reading "Mobile Is Not a ‘One-Off’"
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Join the MarketingProfs Community Today ... IT'S FREE! MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up over 476,000 members, making us the largest group of marketing peers you can find on the Web. |
