The holiday shopping season is a busy time for consumers and marketers alike, as both groups have a variety of channels to consider throughout the entire shopping experience. No matter the medium, however, consumers want easy and consistent access to goods and services, based on highly personal…Continue reading "Four Insights Into Holiday Shoppers"
Posts Tagged ‘Mobile Marketing’
Tuesday, September 3, 2013
Emerging markets have become a hot topic of conversation recently. As mobile companies continue to make a play for their next billion customers, the big question is, “How do I reach those consumers?” For major players like Google, Apple, Samsung, and Facebook, the point of convergence is…Continue reading "Three Things to Know About Marketing to Consumers in an Emerging Market"
Thursday, August 15, 2013
Every day seems to bring a new innovation in ad tech, a new ad exchange, and new must-do best practices for reaching consumers.
Thursday, August 1, 2013
In 2003, the idea of a brand optimizing marketing for the mobile workforce, no less “mobile” devices, would have been laughable. Yet today, mobile apps and optimized sites created by brands are reaching millions of customers, leading to valuable conversions.
Thursday, July 18, 2013
Every marketer tries to take a data-driven approach to his or her marketing efforts. To do this effectively, a significant investment must be made in tools and platforms that provide fast access to the right business data.
In 2013, many CMOs are in the process of selecting a platform for their mo…Continue reading "Six Features Marketers Should Consider When Evaluating a Mobile App"
Monday, April 15, 2013
The latest mobile technology has made it possible for virtually every company and every type of company to create an app.
An app (or application) is a piece of code that you create that is completely separate from your website. That means that you have to create something entirely new and manage …Continue reading "Seven Reasons Your Company May Want Its Own Mobile App"
Wednesday, April 3, 2013
Google recently announced a major change to AdWords, called Enhanced Campaigns. The change is considered major for two reasons.
First, the number and substance of changes are quite substantial. Second, the upgrade requires a migration for each campaign in an account. I’ll explain each in more d…Continue reading "Enhanced Campaigns: What Do Google’s Major Changes to AdWords Mean for You?"
Monday, March 18, 2013
Have you ever taken your mobile phone to a concert or football game? Of course, you have. How about your laptop? We didn’t think so.
By definition, live-event attendees are not in front of their laptops or TVs, so that little device in their pocket or purse opens up a new world of marketin…Continue reading "Mobile Marketing Creates a Buzz for Live Events and Keeps Them Humming"