Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
The latest mobile technology has made it possible for virtually every company and every type of company to create an app.
An app (or application) is a piece of code that you create that is completely separate from your website. That means that you have to create something entirely new and manage …
Continue reading "Seven Reasons Your Company May Want Its Own Mobile App"Google recently announced a major change to AdWords, called Enhanced Campaigns. The change is considered major for two reasons.
First, the number and substance of changes are quite substantial. Second, the upgrade requires a migration for each campaign in an account. I’ll explain each in more d…
Continue reading "Enhanced Campaigns: What Do Google’s Major Changes to AdWords Mean for You?"Have you ever taken your mobile phone to a concert or football game? Of course, you have. How about your laptop? We didn’t think so.
By definition, live-event attendees are not in front of their laptops or TVs, so that little device in their pocket or purse opens up a new world of marketin…
Continue reading "Mobile Marketing Creates a Buzz for Live Events and Keeps Them Humming"On this Free Friday, we welcome you to check out the engaging, info-packed (but never-snoozy) videos on the MarketingProfs website.
The videos include interviews that inspire and highlights from our popular conferences. Plus, smarty-pants marketers offer quick tips to help you market better.
Top…
As more tablets and smartphones flood the market, online traffic is moving to the mobile. Mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter last May.
However, while mobile screens present a g…
Continue reading "Why Are Publishers Dragging Their Feet in Mobile Marketing?"Right now, mobile is the Wild West of the technology industry. Mobile usage is expanding at a rate that’s too fast for the business world to keep up with; mobile technology and the measurement and marketing strategies around it are changing daily. Many analysts can’t even agree whether tablets…
Continue reading "The Lawless Days of the Wild Mobile West Are Ending"Now when almost everyone who carries a smartphone is constantly browsing the Web on the move, companies cannot afford to ignore the benefits of mobile marketing.
The companies that have already established themselves as key players in the industry can still afford to relax a little, but the small…
Continue reading "Five Examples of Mobile Marketing Success"Mobile marketing continues to grow in its reach and power. To help you harness it all, we’re inviting you to Digital Marketing World: Mobile Marketing.
Our virtual doors open at 10:30 a.m. (Eastern time) on Friday, November 9.
The first session starts at 11 a.m. The session is called Getting S…
Continue reading "Calling All Marketers: A Free Mobile Marketing Virtual Conference"23 minutes and 3.6 miles into my ride, I’m lying in the dirt. My left side from ankle to rib cage bloody and scratched after wiping out on a downhill I’ve ridden 1,000 times before without incident. The frame of my mountain bike is no longer pristine and my handlebars are twisted in an evil way….
Continue reading "The Blessing and Curse of Stravafication"A guest post by Duncan Spencer.
Mobile wallets are increasing in popularity across the globe. Essentially, they allow you to pay for goods and services solely using your mobile phone. That is possible through different ways.
Many companies releasing apps to their customers. The O2 Wallet and B…
Continue reading "How Mobile Wallets Will Change Mobile Marketing"
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Join the MarketingProfs Community Today ... IT'S FREE! MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up over 476,000 members, making us the largest group of marketing peers you can find on the Web. |
