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Would you pay 15% more for a diamond dug from the ground over a similar and sometimes more flawless diamond produced in a lab? Some marketers are betting you will. Welcome to “Gem Wars”…!
There’s a fight brewing between producers of lab-grown diamonds and diamonds dug from the ground–an…
Continue reading "Forget Star Wars… Welcome to Gem Wars!"Tags: authenticity, diamond trade, mined diamonds, positioning
Posted at: 7:50 am in Featured Posts, General Management, Marketing | Permalink | Comments (11) | Trackbacks (829)
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