Let me tell you about one of the most amusing parts of my job. At the types of trade shows, user conferences, and marketing technology industry events I attend, the prevalent demographics are usually pretty similar: men and women in their 40s, 50s, and sometimes even 60s (almost all white and…Continue reading "Marketing to Millennials? Then Take Us Seriously"
Posts Tagged ‘Millennials’
Thursday, November 11, 2010
And we thought women were the best supporters of cause marketing. Surprise! Men actually care about cause nearly as much as women do. The new PRWeek/Barkley PR Cause Survey shows very interesting results that may eventually affect the way companies market their cause programs.
Get a load of …Continue reading "Men Have a Heart for Cause Marketing"