Let me tell you about one of the most amusing parts of my job. At the types of trade shows, user conferences, and marketing technology industry events I attend, the prevalent demographics are usually pretty similar: men and women in their 40s, 50s, and sometimes even 60s (almost all white and…
Continue reading "Marketing to Millennials? Then Take Us Seriously"Posts Tagged ‘Millennials’
Friday, May 10, 2013
Marketing to Millennials? Then Take Us Seriously
Tags: customer experience, Marketing, Millennials, Social Media
Posted at: 10:40 am in Customer Behavior, Featured Posts, General Management, Headline, Marketing, Social Media | Permalink | Comments (7) | Trackbacks (1569)
Tuesday, June 19, 2012
Millennials May ‘Like’ Your Brand, But They May Not Get Engaged to It
All businesses love to boast about how many “likes” they have on Facebook. For example, Arby’s—the fast food chain known for its roast beef sandwich and curly fries—recently celebrated its one million “likes” on Facebook. Arby’s fans will even receive a free t-shirt in appreciation.
The numb…
Continue reading "Millennials May ‘Like’ Your Brand, But They May Not Get Engaged to It"Tags: customers, Facebook, Millennials, Social Media, Strategy and Tactics
Posted at: 2:26 pm in Customer Relationships, Featured Posts, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (0) | Trackbacks (1569)
Thursday, November 11, 2010
Men Have a Heart for Cause Marketing
And we thought women were the best supporters of cause marketing. Surprise! Men actually care about cause nearly as much as women do. The new PRWeek/Barkley PR Cause Survey shows very interesting results that may eventually affect the way companies market their cause programs.
Get a load of …
Continue reading "Men Have a Heart for Cause Marketing"Tags: brand, Cause Marketing, Cone Millennial Cause Study, Generation X, Generation Y, Marketing, Millennials, PRWeek/Barkley Cause Survey
Posted at: 11:53 am in 1, Branding, Featured Posts, Headline, Marketing, Non-Profit | Permalink | Comments (7) | Trackbacks (1569)
