The world of social media has given PR a slew of new means for sharing their content. From a high-level, seeding news via digital means can often be similar to that of sharing news releases through traditional media such as newspaper and magazines, but the one differentiating factor that should…
Continue reading "Be Mindful Of Tech News and Timing"Posts Tagged ‘Microsoft’
Thursday, January 28, 2010
Monday, February 23, 2009
I Like Microsoft, But the Company Needs to Grow Up
Microsoft has a myopic view of the world. If I personalized the company as a human being, I’d say s/he is self-centered. If it were a child, I’d assume it is an only child, unwilling to share his/her toys with others. In fact, I think Microsoft needs some parental discipline.
I am one of those din…
Continue reading "I Like Microsoft, But the Company Needs to Grow Up"Monday, February 11, 2008
BlogCouncil.org: Solving the Challenges of Corporate Blogging
How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you put in place? What approval process can handle thousands of blogger posting each day? Who owns the corporate blog, Corporate Communications or Interactive?
Andy Sernovitz, with input from…
Continue reading "BlogCouncil.org: Solving the Challenges of Corporate Blogging"Friday, July 6, 2007
Professional Service Firms and Social Networking: Part 2 of 6
Here’s Part Two of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher. If you missed it, here’s Part 1.
Lowe: I’ve watched as professional firms are beginning to embrace blogs, podcasting or other social media tec…
Continue reading "Professional Service Firms and Social Networking: Part 2 of 6"