MarketingProfs Daily Fix Blog

Posts Tagged ‘metrics’

Thursday, May 23, 2013

Are You Tracking Metrics That Mean Nothing?

Spend more than 20 minutes with a B2B marketer and you will inevitably end up speaking about metrics. Marketers are constantly looking to measure the impact of their craft and gain a better understanding of overall performance.

While we certainly should take the steps to measure marketing perform…

Continue reading "Are You Tracking Metrics That Mean Nothing?"

Tags: analytics, B2B, b2b marketing, data, leads, Marketing, measurement, metrics, ROI
Posted at: 10:02 am in Customer Behavior, General Management, Headline, Marketing Analytics and Modeling, Strategy and Tactics | Permalink | Comments (3) | Trackbacks (1454)

Tuesday, February 5, 2013

Super Bowl Stories vs. Statistics: Which Won?

New York Times writer Nate Silver, based on his analysis of the numbers, predicted that the 49ers would win the Super Bowl.

I, based on my belief that the redemption of Ray Lewis (and his journey from accused murderer to mentor and motivational speaker) offered the American people a compelling a…

Continue reading "Super Bowl Stories vs. Statistics: Which Won?"

Tags: measurement, metrics, Nate Silver, Ray Lewis, ROI, storytelling, Super Bowl XVLII
Posted at: 4:09 pm in Featured Posts, General Management, Marketing, Metrics & ROI | Permalink | Comments (0) | Trackbacks (1454)

Monday, November 8, 2010

An Open Letter to B2B Sales

Dear B2B salespeople,

I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you or point the finger for the gap that exists betwe…

Continue reading "An Open Letter to B2B Sales"

Tags: B2B buyer, b2b lead generation, b2b marketing, campaign_marketing, Content Marketing, customer experience, Direct Marketing, Lead Generation, lead management, Lead Nurturing, Marketing Strategy, metrics, revenues, sales and marketing alignment, Social Media
Posted at: 11:49 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, FeaturedPosts, Global Marketing, Headline, Integrated Marketing Communications, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Metrics & ROI, Planning and Measurement, Sales | Permalink | Comments (7) | Trackbacks (1454)

Wednesday, February 25, 2009

Why Social Media Fails in Today’s Marketing Environment

Okay. Now that I have your attention, let me rephrase the title to: Why all strategies and tactics fail to maximize results in yesterday’s and today’s marketing environments. Answer: It’s about the corporate culture and until that is fixed, marketing, sales and customer service will fail to…

Continue reading "Why Social Media Fails in Today’s Marketing Environment"

Tags: alignment, CEO, CFO, CMO, CMO Council, Conversation Agent, COO, corporate culture, customer-centric, digitally-driven, External Maketing, Marketing, metrics, operational effectiveness, President, research, silos, Valeria Maltoni
Posted at: 8:45 am in Featured Posts | Permalink | Comments (19) | Trackbacks (1454)