After the last U.S. election, a friend of mine told me about her experience on Obama’s email list. She was barraged with multiple emails each day, and each email made a more specific ask. She thought it was odd that she didn’t get annoyed by the tidal wave of email produced by the army of…Continue reading "Understanding the Five Pillars of Radical Personalization"
Posts Tagged ‘metrics’
Tuesday, July 2, 2013
Thursday, May 23, 2013
Spend more than 20 minutes with a B2B marketer and you will inevitably end up speaking about metrics. Marketers are constantly looking to measure the impact of their craft and gain a better understanding of overall performance.
While we certainly should take the steps to measure marketing perform…Continue reading "Are You Tracking Metrics That Mean Nothing?"
Tuesday, February 5, 2013
New York Times writer Nate Silver, based on his analysis of the numbers, predicted that the 49ers would win the Super Bowl.
I, based on my belief that the redemption of Ray Lewis (and his journey from accused murderer to mentor and motivational speaker) offered the American people a compelling a…Continue reading "Super Bowl Stories vs. Statistics: Which Won?"
Wednesday, February 25, 2009
Okay. Now that I have your attention, let me rephrase the title to: Why all strategies and tactics fail to maximize results in yesterday’s and today’s marketing environments. Answer: It’s about the corporate culture and until that is fixed, marketing, sales and customer service will fail to…Continue reading "Why Social Media Fails in Today’s Marketing Environment"