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Years ago, I heard David Meerman Scott say, “When someone asks me the ROI of social media, I respond with, ‘What’s the ROI of putting on your pants?’”
That got a laugh, but it didn’t actually stop business owners and the proverbial denizens of the legendary C-suite from asking marketers to justif…
Continue reading "Marketing Smarts Podcast: Calculating the ROI of Social Media"Tags: content creation, metrics, Nichole Kelly, social media ROI
Posted at: 10:54 am in Featured Posts, Headline, Marketing Smarts, Metrics & ROI, Social Media | Permalink | Comments (2) | Trackbacks (827)
Dear B2B salespeople,
I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you or point the finger for the gap that exists betwe…
Continue reading "An Open Letter to B2B Sales"Tags: B2B buyer, b2b lead generation, b2b marketing, campaign_marketing, Content Marketing, customer experience, Direct Marketing, Lead Generation, lead management, Lead Nurturing, Marketing Strategy, metrics, revenues, sales and marketing alignment, Social Media
Posted at: 11:49 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, FeaturedPosts, Global Marketing, Headline, Integrated Marketing Communications, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Metrics & ROI, Planning and Measurement, Sales | Permalink | Comments (7) | Trackbacks (827)
Okay. Now that I have your attention, let me rephrase the title to: Why all strategies and tactics fail to maximize results in yesterday’s and today’s marketing environments. Answer: It’s about the corporate culture and until that is fixed, marketing, sales and customer service will fail to…
Continue reading "Why Social Media Fails in Today’s Marketing Environment"Tags: alignment, CEO, CFO, CMO, CMO Council, Conversation Agent, COO, corporate culture, customer-centric, digitally-driven, External Maketing, Marketing, metrics, operational effectiveness, President, research, silos, Valeria Maltoni
Posted at: 8:45 am in Featured Posts | Permalink | Comments (19) | Trackbacks (827)
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