For one hundred and fifty eight years, the investment bank Lehman Brothers survived multiple business cycles and even the Great Depression. However, critical miscalculations in its last few years of life ultimately proved catastrophic for not only Lehman Brothers, but the global economy as well. A…
Continue reading "Marketing Lessons From The Collapse Of Lehman Brothers"Posts Tagged ‘messaging’
Wednesday, January 20, 2010
Thursday, October 29, 2009
What a Genuine CEO Message Looks Like
Transparency and authenticity are what it takes today. Yet, many companies have been slow on the uptake in demonstrating a genuine approach to their customers. I have posted many times about lackluster customer service and messaging, so it’s time to balance the score card and share a shining CEO…
Continue reading "What a Genuine CEO Message Looks Like"Monday, May 12, 2008
Can the ‘Spacing Effect’ Improve Marketing ROI?
As marketers we often struggle with getting customers to pay attention to our marketing messages, much less remember them. A specialized learning technique–the “spacing effect”–is helping people all across the world assimilate more languages, facts, and retain gobs of information. Is…
Continue reading "Can the ‘Spacing Effect’ Improve Marketing ROI?"Tuesday, July 10, 2007
What’s It Mean to Be a Marketer?
Hello, I’m Valeria Maltoni, and I’m a marketer. What exactly does that mean these days? That is aside from the obvious laundry list of tactics that are associated with the “marketing” brand. Yes, dear colleagues, let’s admit it — by and large, we’re still seen as order takers.
It’s also our faul…
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