When I left the military and enrolled at the University of Florida Journalism School, I did so because the college had a reputation for teaching students how to write. Here was the school’s mantra: Don’t tell, show. Draw a picture for your readers. Thirty-plus years later, I believe that mantra…
Continue reading "What Does Your Customer Look Like?"Posts Tagged ‘messages’
Wednesday, December 10, 2008
What Does Your Customer Look Like?
Tags: answers, communications, ideal clients, ideal customers, Marketing, messages, questions, stories
Posted at: 10:32 am in Featured Posts | Permalink | Comments (9) | Trackbacks (93)
Monday, May 7, 2007
Do You Know Where Your Influencers Are?
Word of Mouth Marketing. Brand Evangelism. Buzz. These are not just words and phrases. These are tactics that might make the difference in your business growing or dying. Each depends on the same link for success: people. We sometimes call them influencers.
Like customers, we need to know what tho…
Continue reading "Do You Know Where Your Influencers Are?"Tags: Advertising, buzz, email, Lewis_Green, Marketing, messages, Osterman_Research, PR, public_relations, research, word_of_mouth_marketing
Posted at: 7:30 am in Featured Posts | Permalink | Comments (17) | Trackbacks (93)