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This is from John Strattion, EVP and CMO of Verizon Communications, in his keynote speech at the Media Convergence Forum.
Audience fragmentation has made media planning a much more complex process …. $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spendi…
Continue reading "TV Is Dead (but That’s Good News for the Marketer!"How much should you spend each year on media? In business publications, online, radio, even TV? For B2B marketers this can be quite a quandary. But thanks to B2B Magazine …. they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. (Link to full report.)
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Continue reading "How Much Should B2B Companies Spend on Media?"