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Last week, McKinsey issued a new report about Web 2.0 technologies* and how they benefit the organizations that adopt them. Contained within the report was a minor nugget that should be of major importance: making customers happy is of huge importance!
The key finding in the report (available for …
Continue reading "Surprise! Making Customers Happy Is a Key Benefit Of Web 2.0"Tags: customer satisfaction, customer service, McKinsey, Social Media, Web 2.0
Posted at: 9:20 am in Featured Posts | Permalink | Comments (3) | Trackbacks (827)
Putting People First blog posted about a survey that strategy consultancy McKinsey just conducted with executives about Web 2.0 technologies. Although they found significant interest, execs still shy away from blogs.
Only 16% of the companies surveyed said they were investing in blogs, compared t…
Continue reading "McKinsey Reports Businesses Loving Web 2.0… Except Blogs"Tags: Blogging, Bruce_Nussbaum, corporate_blogs, David_Armano, Greg_Verdino, Karl_Long, McKinsey, social_media, Web_2.0, Web_tools
Posted at: 7:30 am in Featured Posts | Permalink | Comments (12) | Trackbacks (827)
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