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Is junk-food marketing to kids fair? Should it be allowed? Is Ronald McDonald responsible for childhood obesity and its associated diseases?
Recently, more than 550 very credible health institutions and professionals challenged McDonald’s to stop marketing junk food to kids. Initiated by Corporat…
Continue reading "Is Ronald McDonald Responsible for Childhood Obesity?"Last month I was hungry when the plane landed in Amsterdam’s Schiphol Airport. I decided to get a bite to eat at the fast food restaurant Burger King. Removing my Whopper, fries, and Coke from the tray revealed very non-traditional tray liner artwork… a scene from the Veg City Airport. Veg City is…
Continue reading "Big Boobs, Erotic Vegetables, and Burger King’s European Ad Campaign"Guess where I am: Here’s a hint. It’s a restaurant you have probably visited at least once in your life. Walk in to the sound of water running down glass panels. There is a sculpture of a crane on one side – a koi fish on the other. The room is light and airy with colors in earth tones and accents…
Continue reading "Feng with My Fries?"Stanford University researcher Tom Robinson recently published a study linking brands with the perception of quality in children. Apparently kids think McDonald’s-branded products taste better than its unbranded (but identical) counterparts. This “revelation” is supposed to make us think that…
Continue reading "Taking Responsibility for Our McActions"Consumers and investors alike know the power of the humble little coffee bean. Coffee has always been a popular beverage choice in this country, and the demand for premium and specialty coffees has spurred tremendous volume growth in the past two decades. No business capitalized on the hot coffee…
Continue reading "Coffee Wars Brewing"As Colonel Nathan Jessep in “A Few Good Men,” actor Jack Nicholson practically spits out the line: “You can’t handle the truth.” When I read John Schmeltzer’s June 11th article in the Chicago Tribune about McDonald’s newly launched public relations move toward “transparency” with moms, that’s what…
Continue reading "McMoms: Can McDonald’s Really Handle the Truth?"A recent McDonald’s ad caught the eye of Business Week writers recently. “It’s Not a McJob, It’s a McCalling” caught my eye since internal branding and team building are ever hot topics these days.
The ad in question depicts an executive woman who says: “A high school kid takes a job at McDonald’s…
Continue reading "Marketing to Employees: Hearing a ‘McCalling’"